The Maddening: The True Story of How Madden is Made

Two years ago, we filmed this live reenactment of a Madden board meeting. The twisted minds of Devlin and Corey Rutledge brought together a cast of ragtag thespians dead-set on bringing to life an accurate representation of the EA Sports creative process. 

Then tragedy struck. In a bureaucratic coup, the powers that be genuflected to the corporate-washing of the truth. The Maddening wouldn’t come out. It was too explosive, could upset too many people, was too true. 

Until now. 

After years of lobbying and several big money bribes, this important piece of art will finally see the light of day. 

Enjoy.    

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